Documentary of Owen Education's Visit to South Korea | Absorb Global Wisdom to Empower Future Educat

2026-02-07 17:20

At the start of the new year, the senior management and core management team of Irwin Education embarked on a cross-border journey of reflection and exploration. From January 29th to February 4th, the team traveled to South Korea, conducting in-depth visits to three benchmark institutions: Samsung's Strategy and Innovation Center (SIM), Yonsei University, and KBS Television. This was not merely a travel adventure, but also an expansion of educational philosophy and vision—we firmly believe that the future of education requires consideration from a global perspective.



At Samsung's Strategy and Innovation Center, the team experienced firsthand the innovative strategic layout and cutting-edge technology R&D system of a leading global company. From forward-looking exploration of core technologies to the incubation and implementation of innovative projects, and the integration and construction of cross-domain ecosystems, Samsung's development model, with technology at its core and innovation as its driving force, has provided us with profound inspiration.


Technology empowers education, not replaces it, but reshapes the experience.

Samsung's relentless pursuit of technological excellence inspires us: education also needs to embrace technology, but not simply by moving offline courses online. Instead, it's about leveraging technology to reconstruct learning scenarios, optimize teaching processes, and provide personalized support. In the future, Owen Education will continue to explore the deep integration of technologies such as artificial intelligence and big data into educational scenarios, creating a smarter and more efficient learning environment so that every child can receive tailored growth support.


Innovation incubation: a systematic approach from concept to practice.

Samsung's systematic innovation incubation mechanism demonstrates that true innovation requires institutional guarantees and resource support. Irwin Education will further strengthen its teaching and research innovation mechanism, encouraging teaching teams to boldly explore new teaching methods and curriculum models, and providing them with ample opportunities for practice. This will ensure that high-quality educational innovation takes root and ultimately benefits every student.



As one of South Korea's top universities, Yonsei University's mature experience in building an internationalized education system and integrating academic research with practice was a key focus of our visit. In-depth exchanges with university experts gave us a more systematic understanding of our goal of "cultivating globally competitive talent."


Internationalization, at its core, is the globalization of thinking and capabilities.

Yonsei University's educational practices demonstrate that internationalization is not merely about introducing overseas courses or increasing foreign language class hours, but also about cultivating students' cross-cultural understanding, analytical skills regarding international issues, and a spirit of global collaboration. Building on this foundation, Irwin Education will further optimize its curriculum, incorporating more content with a global perspective and project-based learning to help students develop the ability to engage in dialogue with the world from a young age.

Industry-academia-research integration allows knowledge to step out of the classroom.

Yonsei University emphasizes the close integration of academic research and practical application, adhering to the principle of "learning by doing." We will actively explore more learning programs that combine social practice and real-world problem-solving, encouraging students to apply their knowledge to real-world scenarios, cultivate comprehensive problem-solving abilities, and lay a solid foundation for their future academic and career development.


At KBS, a South Korean broadcasting station, the team immersed themselves in the front lines of content production and distribution, learning their mature brand operation strategies and omni-media communication logic. In an era of information overload, how to ensure that value is seen, recognized, and disseminated is a question that every educational brand must consider.


Content is king; delivering authentic and heartwarming educational values.

KBS's commitment to content quality demonstrates that the core of communication always lies in high-quality, authentic, and in-depth content. Irwin Education will continue to focus on core content such as teaching outcomes, student growth, and educational philosophy, conveying the essential value of education to society through real-life cases and in-depth reporting, and building deep trust between parents and students.


Multi-media communication to build a diverse and multi-dimensional brand dialogue space.

From traditional television to new media platforms, KBS's omni-media strategy demonstrates the evolution of how the brand engages with the public. We will actively learn from this approach to build a more comprehensive and interactive brand communication matrix, maintaining smooth communication with parents, students, and the community through diverse channels, listening to feedback, and continuously optimizing our educational services.





The seven-day visit was not only a learning experience but also a confirmation of its value. Samsung's innovation system...YonseiThe educational wisdom of [the organization/entity] and the communication mindset of KBS have provided us with valuable insights from different perspectives. Ultimately, all these gains will return to one fundamental point: how to provide our students with a higher quality education.

The Owen Education management team stated that the experiences and insights gained during their trip to South Korea will be systematically reviewed, digested, and integrated into Owen Education's product upgrades, teaching innovations, and brand development. We reject simple model replication; instead, we are committed to deeply integrating global best practices with the realities of Chinese education and with Owen's "Life Education of Love" philosophy, forging a high-quality development path with Owen characteristics.

Education is a future-oriented endeavor. Owen Education will continue to embrace an open mind, proactively integrating high-quality global educational resources and wisdom to continuously explore more possibilities for educational innovation. We firmly believe that only by constantly looking forward and outward can we better cultivate our internal strengths, providing more forward-looking and internationally-minded growth support for every student and family who trusts Owen, and jointly writing a new chapter in holistic education.

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